Professional Projects
Below is an archive of some of the projects and skills I have obtained during my time in Eller. Specifically highlighting my knowledge of Excel and data analytics, alongside additional writing and visual creations.
Marketing Analytics
Pivot Tables
Regression Analysis & Outputs
Solver
Tableau
In my Business Statistics class we were tasked to utilize Tableau in order to showcase a data set that explored salaries for Universities in the U.S. With this data set, I created an interactive dot map that compares starting and mid-career salaries. I first organized my data within Excel and transferred it over to Tableau in order to create more visualizations.
Utilize and explore the attachment on the right!
Marketing Team Project
My team’s analysis of The Walt Disney Company used a SWOT framework to evaluate challenges and opportunities in diversity, equity, and inclusion (DEI). We proposed a DEI Summit to improve internal communication and a “Stories Matter” feature on Disney+ to enhance cultural authenticity and transparency. Through stakeholder analysis, budgeting, and KPIs, our plan focused on strengthening brand trust and aligning with evolving audience expectations.
Customer Persona Profile
My team and I built a detailed customer persona for American Eagle using market research and consumer insights. We utilized Belly Conklin, a character from the Summer I Turned Pretty, to showcase a 20-year-old student balancing affordability, sustainability, and self-expression in her fashion choices. Through this persona, we analyzed her values, challenges, and buying behavior to understand how American Eagle can better connect with its audience and strengthen brand loyalty.